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1, 2, 3 : SET BEHAviour CHANGE

SET BEHAviour CHANGE is a practical example of how to bridge the gap between behavioural theory and the everyday realities of product development. It empowers teams to move beyond isolated interventions and toward sustainable, organization-wide application.

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How can we improve decision-making by reducing cognitive bias?
How can behavioural sciences be leveraged to enhance product development?
How do we build the mindset and skills to manage biases and apply nudges effectively?
We advocate for a pragmatic, flexible, and ethically grounded approach to integrating behavioural science within product organizations. Rather than prescribing a single method, we encourage teams to adopt any proven and ethically sound framework that aligns with their structure, context, and goals. To ensure both effectiveness and integrity, we strongly recommend involving behavioural experts who can guide the appropriate application of these approaches and help embed them meaningfully into product practice.
WHAT IT IS?
It is a holistic, pragmatic, and modular three-part approach built around checklists and practical guidances. It is designed as a suggested structure for applying behavioral science within product organizations. By empowering product teams to mitigate and leverage cognitive biases, this framework facilitates the seamless integration of behavioral principles into existing digital product development workflows and organizational practices.
WHAT IT IS NOT?
​A groundbreaking new methodology to be strictly followed.
TARGETED AUDIENCE
Product teams working on digital product development, including software, hardware, and associated services.

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